About Us

ISRA is Ireland's own and first Independent Sports Retailer Alliance. Designed by Irish sports retail experts to create a better network between individual retailers and major sports and service Suppliers. We are unique in our appreciation of the domestic market and its sports related business, which means commercially we are best positioned to support retailers. What’s more, as a group we communicate effectively to keep ahead of the game and thoroughly enjoy ourselves when we get together.

As part of our group, independent sports retailers create a dynamic unit. The benefits are considerable:
• better buying
• better discounts
• more product offerings
• access to new suppliers
• lower costs
• improved profit margins
• market awareness and opportunities
. own brand product
. exclusive product
. smu product and volume deals
. strong networking
. exclusive members shows
. central invoicing
. low cost membership.


Whilst having the commercial confidence of ISRA, each member all the while maintains an independent status, keeping total control over their individual operations.


Suppliers win also. By being listed as a "preferred supplier" they have a greater level of information flow and easier access to every members, as well as quick sales access to a strong online community. With a highly successful national show, stockrooms and a development programme that ensures a high standard of merchandising and other retail skills, a supplier to ISRA is assured of a cost effective and quality product showcase in Ireland.

ISRA’s dedicated Product Selection Team adds to our supplier relationships as well as the retail power – and customer satisfaction. The national trade show takes place twice annually at a superb venue, with maximum exhibition potential for the brands and superb networking facilities for members and we have become renowned for providing this excellent highlight on the Irish sporting calendar.

Our members also have power beyond the domestic market to access business ideas and product inspiration, kept on trend through attending dedicated ISRA members shows with key suppliers, as well as the global sports exhibition ispo in Munich (www.ispo.com). Such forward thinking has resulted in our own highly successful CORE range of products exclusive to ISRA members.


.